The Big Idea
Happy 10th Birthday Dora!
At the end of this month Nick Jr celebrates Dora the Explorer's 10th anniversary! Everyone is invited to the party so tune in for her "Big Birthday Adventure" a movie event that looks back on Dora's past adventures and friends.
Dora's Singalong! by Click3x from Adam Coleman on Vimeo.
Click3x Entertainment worked with Nick Jr to help promote the monumental event by creating a spot that shows Dora's popularity as well as a birthday themed affiliate end-page and three full frame transitions, trailer title cards, and tune-in tags. The spot featured a list of celebrities all singing along to a Dora Birthday song. We used confetti and birthday candle animations teamed with the Nick Jr brand to simultaneously represent the event while maintaining the Nickelodeon image. The promotion caters to all Dora fans, young and old while representing every aspect of the big day including the online web games associated with the movie.
by ClickFire Admin / Aug 25, 2010
MTV The Last Exorcism Interruptions By Click3x Entertainment
Watch out, Click3x is invading your television and possessing your programming. Our latest of the MTV interruptions promotes Daniel Stamm's "The Last Exorcism." For this spot, we took over a moment from the Real World New Orleans and gave it The Click 3x / Last Exorcism treatment.
MTV: The Last Exorcism Interruptions by Click3x Entertainment from Adam Coleman on Vimeo.
With the help of the twisted mind of Click 3x Creative Director Mark Szumski, we took what starts off as a normal conversation between cast members and quickly turned into a demonic dialogue. From the white's of demonic eyes, to ashen dead skin, unnaturally twisted heads, and bloody confessional tears; this spot uses VFX to take the Real World to hell and back. Additionally, this spot also took our succesful interruption formula one step further, incorporating demonic voice manipulation that made the cast appear to speak in tongues, courtesy of Click3x's newest staff addition, Sound Designer/Mixer Brian Scribinico.
The Last Exorcism opens nationwide on Friday August 27th.
by ClickFire Admin / Aug 24, 2010
Here We Go! with SyFy
This summer has been one of the hottest this decade, so in response to the unbearable heat, SyFy and Click 3x created some cool new summer idents to its unique package of bumpers.
The SyFy brand "Imagine Greater" has become a unique staple with original idents and bumpers featuring their bold logo. For the "SyFy Summer of Imagination" Click3x created a unique bumper that stayed true to the SyFy brand but also incorporated their Bud Light sponsor into the summer of fun.
For their July campaign, we were tasked with enhancing Bud Light's new 'Here We Go' slogan, which emphasizes the beer as THE brand to escalate good times, make them better, and bring people together.
The project called for textured graphics that represent the summer in an original way, while still reflecting the SyFy brand. To accomplish this, we created a 3D representation of the Bud Light bottle in SyFy's branded white space, then added the visuals representative of Bud Light's core brand attributes (cold, refreshing) to the walls within the space. The end result was a direction that froze the SyFy logo into cubes that chilled a refreshing Bud Light bottle and thus created rich story that conveyed Bud Light 's messaging.
SyFy Budlight Integrated Marketing by Click3x Entertainment from Adam Coleman on Vimeo.
by ClickFire Admin / Aug 04, 2010
